AI development is the work of building a product with a model at its centre: a copilot that drafts the work, an assistant that answers from your own knowledge, a tool that turns speech or documents into something structured, or a product that would not exist without a language model underneath it. We design and build these products end to end, from the first prompt to the application in your users' hands.
The hard part is rarely the model call. It is the product around it: what the model is allowed to do, how the interface shows what it did, what happens when it is wrong, and what the whole thing costs at real usage. That is where the work is, and it is design and engineering in the same thread.