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Brief builder

Project brief builder

Answer the questions below and the builder writes a clear, one-page brief you can send to any agency, ours or anyone else's. It checks the brief against the mistakes that make quotes hard to compare, and your answers stay in your browser until you choose to send them.

01The project

A name and one line an agency could repeat back to you.

02About you

Who you are and where the company is today.

03The problem

Describe the problem, not the solution. Why this project, and why now?

04What success looks like

The outcome that would make this worth it, measured if you can.

05Who it is for

The people who will use it, and the three things they most need to do.

06What you need

Choose all that apply. Not sure? Choose what you think, and say so.

07What already exists

Anything the project has to build on or work with.

08Scope

Rank, don't list. One item per line.

09Budget and timing

A budget range is the most useful line in a brief. Sharing it does not mean spending it.

Budget range (USD)

10Working together

Who decides, and how you like to work.

Brief strength

1 of 8

Next: describes the problem, not only the solution. Say what is wrong today. It lets an agency suggest something better than what you first imagined.

Send this brief to X-Studio

Your brief

Your brief appears here as you answer the questions.

Read the guide: how to write a website or app brief

How the brief builder works

01

The questions follow the brief template from our guide to writing a project brief: the problem, what success looks like, who it is for, what you need, what exists, scope, budget and timing, and who decides.

02

As you write, the strength check ticks off the things that make a brief useful, and tells you why each missing one matters.

03

When you are done, copy the brief, download it, save it as a PDF, or send it to us. It is yours to send to as many agencies as you like.

Want the reasoning behind each question? Read how to write a brief for a website or app project, or get a starting price first with the cost calculator.

FAQ

Questions about the brief builder.

Free, private, and yours to send anywhere.

  • Yes. There is no sign-up and no email gate. Use it as often as you like, and send the brief to any agency.

Contact

Got something worth building?

Tell us what you're working on. We reply to everything within two business days.

xstudio.hq.team@gmail.com